Circulation Manager

Role & responsibilities:

1.Identify and target new areas and localities to acquire new readers and build networks with prospective agencies.

2.Develop and implement strategies to boost circulation and expand the reader base.

3.Analyze marketing trends and monitor competitors' activities.

4.Provide actionable insights for product enhancement and refine sales and marketing strategies to stay ahead of competitors.

5.Oversee and manage the Daily Acquisition Drive, ensuring effective implementation of copies in coordination with local staff.

6.Ensure product availability reaches every point in the market.

7.Conduct regular market visits to gauge market pulse and adapt strategies accordingly.

8.Monitor channel sales and marketing activities to maximize sales and ensure effective product penetration.

9.Build and maintain strong relationships with agencies, vendors, and team members.

10.Address and resolve any issues or concern promptly to foster trust and cooperation.

11.Develop and implement sales strategies to attract new readers for Sakshi.

12.Manage and motivate the sales team to meet or exceed acquisition targets.

13.Review and evaluate individual and team performance against set objectives.

14.Monitor daily performance of sales promoters and adjust strategies as necessary.

15.Coordinate with local HR for hiring and onboarding of necessary personnel for the project.

16.Drive and control the sales staff to achieve the desired targets.

17.Ensure project deliveries are within the approved budget and manage financial resources effectively.

18.Focus on quality acquisition to improve copy implementation.

19.Manage and execute circulation promotional campaigns and activities.

20.Collect detailed information about competitors activities and adjust strategies to maintain a competitive edge.

Preferred candidate profile:

1.5-8 years of experience in FMCG, Tobacco industry, Newspaper publication, with strong acumen on sales, business expansion, and ROI management.

2.Proven track record in driving circulation growth and sales strategy within the media or newspaper industry.

3.Masters degree in Marketing, Business Administration, or a related field.

4.Experience in managing budgets and ensuring cost-effective operations.

5.Ability to build and maintain relationships with agencies, vendors, and team members.