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9 SafeSend Jobs
Product Marketing Specialist
SafeSend
posted 4d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Key Responsibilities
- Product Marketing Strategy and Execution: Act as the primary point of contact for buyer profiles, messaging, and value propositions across teams. Collaborate with Sales, Marketing, Product, and business development to position new launches, content, and market strategies. Ensure all marketing efforts align with buyer needs throughout the campaign cycle.
- Customer Research Buyer Profiles: Conduct research to define SafeSends buyer profiles through customer, analyst, and thought leader insights. Develop value-based positioning and stay informed on the competitive landscape to enhance buyer personas and improve product messaging.
- Product Positioning Messaging: Craft targeted product messaging for the tax and accounting market, working closely with the Product and Sales teams to highlight product benefits. Ensure consistent messaging across materials and collaborate with content teams to create refreshed content and identify new opportunities.
- Go-to-Market (GTM) Execution and Product Features Launch: Lead product and feature launches, rebranding efforts, and updates with cross-team alignment. Create marketing assets and conduct research on pricing, competitive positioning, and distribution to support GTM strategies and drive customer traction.
- Market Research Competitive Insights: Research customer needs, market trends, and competition in the tax and accounting software industry. Use insights to guide marketing campaigns and customer engagement strategies. Collaborate with internal teams to identify and prioritize new opportunities.
- Training Enablement: Equip sales and customer support teams with the tools, demos, and competitive insights needed to effectively communicate product value. Create sales enablement materials such as battlecards, one-pagers, and playbooks to support client interactions.
- Collaboration Cross-Functional Support: Work closely with Product, Engineering, Sales, and Customer Success teams to ensure alignment across goals, strategies, and messaging. Embrace a flexible, collaborative approach within our small, agile team to drive success.
Skills Experience:
- Project management
- Strategy
- Data analysis
- Market research
- Customer acquisition and retention
- Product messaging
- Content creation
- Copywriting storytelling
Qualifications:
- A bachelors or masters degree in marketing, advertising, communications, or a related field
- 5+ years of product marketing experience, preferably in the tax and accounting industry
- Strong problem-solving and decision-making abilities
- Excellent written and verbal communication skills
- Exceptional teamwork and collaboration skills
- Industry experience in tax and accounting is a significant advantage
Employment Type: Full Time, Permanent
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What people at SafeSend are saying
What SafeSend employees are saying about work life
based on 8 employees
Flexible timing
Monday to Friday
No travel
Day Shift
SafeSend Benefits
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