Saarthee - Business Head - Digital Marketing & Branding (10-14 yrs)

Job Title: Business Head - Digital Marketing and Branding.

Location: Mumbai.

Type: Full-Time.

About Saarthee:

- Saarthee is a global analytics consulting firm unlike any other, where our passion for helping others fuels our approach and our products and solutions.

- We are a one-stop shop for all things data and analytics.

- Unlike other analytics consulting firms that are technology or platform specific, Saarthee's holistic and tool agnostic approach along with ability delivery strategic actionable insights is unique in the marketplace.

- Our Analytics Value Chain framework meets our customers where they are in their data journey.

- Our diverse and global team of skilled data engineers, data analysts, and data scientists work with one objective in mind: Our Customers' Success.

- At Saarthee, we are passionate about guiding organizations towards insights-fueled success.

- That's why we call ourselves Saartheeinspired by the Sanskrit word'Saarthi', which means charioteer, trusted guide, or companion.

Role Overview:

As the Business Head, you will take the lead in shaping and executing the brand's vision and strategy with a strong focus on digital marketing and analytics.

Collaborating with the creative team, you will oversee the development and scaling of the brand, leveraging data-driven insights to optimize marketing performance and consumer engagement.

Your domain expertise in children's apparel/ fashion, combined with a robust foundation in digital marketing, performance analytics, and brand-building, will be critical in creating a brand that resonates with today's digitally savvy and discerning parents.

By utilizing advanced analytics tools and platforms, you will ensure informed decision-making, effective campaign execution, and measurable business growth.

Key Responsibilities:

Team Leadership:

- Build, inspire, and lead a high-performing cross-functional team.

- Foster a culture of creativity, collaboration, and operational excellence.

Brand Strategy:

- Define and drive the brand's vision, mission, and long-term growth strategy.

- Ensure alignment with market dynamics and consumer aspirations.

Product Development:

- Collaborate with designers and product teams to craft an innovative, trend-aligned product line.

- Focus on quality, sustainability, and appeal for both parents and children.

Go-to-Market Execution:

- Design and execute multi-channel strategies, including e-commerce, retail, and strategic collaborations.

- Forge partnerships and collaborations that amplify brand reach.

Sales & Growth:

- Spearhead initiatives to achieve revenue and profitability goals.

- Identify new market opportunities and establish key business relationships.

Market Insights:

- Stay attuned to trends in apparel/ fashion industry, including sustainability and digital-first strategies.

- Leverage insights to inform product development, marketing, and expansion strategies.

What We're Looking For?

- Industry Expertise: Demonstrated success in children's apparel or a closely related fashion segment.

- Background: Strong foundation in design or core marketing within the fashion/apparel industry.

- Leadership Experience: 7-10 years of experience with a proven track record of building and scaling brands.

- Creative Visionary: A blend of creative instincts and business acumen to drive innovative brand growth.

- Data-Driven Decision Maker: Expertise in utilizing data to shape product strategies and marketing campaigns.

- Collaborative Mindset: Exceptional interpersonal skills to work effectively with diverse teams and stakeholders.

Why us?.

- At Saarthee, we are more than just a global analytics consulting firm-we are partners in innovation and transformation.

Here's why you should consider leading our team as Business Head:

- Global Influence: Engage with high-profile clients and stakeholders across geographies, crafting solutions that address critical business challenges and unlock new growth opportunities.

- Leadership Opportunity: Build and inspire a world-class team of analytics professionals, fostering innovation and operational excellence while shaping the future of a rapidly growing organization.

- Strategic Impact: Take the reins of a high-impact leadership role, driving the vision and strategy for a firm recognized for delivering data-driven excellence to global clients across diverse industries.

- Innovative Ecosystem: Work at the cutting edge of analytics, AI, and machine learning.

- Lead initiatives that transform complex data into actionable strategies that shape industries and empower businesses worldwide.

- Professional Growth: Be part of a firm that values leadership development and offers opportunities to shape the company's trajectory, while advancing your career in a dynamic and fast-paced environment.

- Collaborative Culture: Join a team of forward-thinking experts who are passionate about pushing boundaries, driving results, and making a meaningful impact through data-driven consulting.

- Recognized Excellence: Lead a firm known for its reputation, expertise, and ability to consistently deliver innovative, scalable, and sustainable solutions.

- If you are ready to take on a pivotal role in a company that thrives on solving tomorrow's challenges today, we'd love to have you lead our journey as our next Business Head.