General Manager-Marketing

*Role & responsibilities

* Branding Management

* Strategic Planning & Lead Generation

* Budgeting

* Agency & Vendor Management

* Market Research & Trend Analysis

* Social Media Marketing (SMM)

* Social Media Optimization (SMO)

* Search Engine Optimization (SEO)

* Search Engine Marketing (SEM)

* Digital Marketing

* Visual Merchandising and Omni-Channel E-comm strategy

* Website Optimization

* Collaborated with creative agencies to produce various designs, compelling TV and print
advertisements

* Campaign analysis leads, ROI'S

* Management reports & presentations

* Inter Departmental Coordination

* Events/Product Launches

* Accountable for handling 360 degree marketing including ATL & BTL with overall business and
promotional activities at site and office level

Preferred candidate profile

* Master's degree in Marketing, Business Administration, or related field. An MBA or advanced
degree is a plus

* Must have 15+ years of Real Estate experience in marketing & branding roles with a strong track
record of success in both online and offline marketing.

* A self-motivated and result-oriented professional

* Good track record in building brands with integrated marketing strategy

* Business driven mindset and collaborative style of working

* Strong understanding of marketing principles, techniques, and best practices across digital and traditional channels