Royal Crop Science - Manager - Marketing (7-10 yrs)

Marketing Manager will be responsible for a Portfolio in Herbicide, Fungicide, Insecticide or PGRs division on a global level & marketing/product management of entire suite of agrochemical products for the assigned country. Agrochemical exposure is must.

Brief responsibilities & competencies expected for a person are as follows:

Market Research for identifying customer need:

- SWOT Analysis

- Customer preferences

- Creating a Model product design to R&D.

Product screening/ selection:

- Evaluating station trials

- Evaluating strip trials

- Evaluating Large scale trials

Market Intelligence:

- Studying market trends

- Competing brands- market share, pricing, schemes

- Channel analysis

- Customer profile/ value analysis/brand switching behaviour

Segmentation:

- Analyzing Product and Market segments

- Product positioning

- Analyzing product fitment

- Decision on placing in which market/against which competitors' product

Marketing mix:

- Deciding Pricing/packaging/schemes

Communication mix:

- Deciding advertisement objectives/channel promo objectives/customer promo objectives

- Product promotion

- Select the communication media

- Design communication campaigns

- Analysing the effectiveness of promotion campaigns.

Product performance evaluation - Newly Commercialized products

- Channel and Customer feedback

Coordinating with other Departments:

- Work with R&D-Communicating product needs/Product performance feedback

- Work with Production - Giving Production Plan

- Work with PRC - Timely availability and packing

- Work with Advertisement-Designing/printing Product literature/packing design

- Work with MDMs - Implementation of marketing campaigns/product promotion

- Work with RBMs - Budgeting and implementing marketing mix

Qualification:

- B.Sc./M.Sc. (Agri.) and MBA in agri business from Premier institute with significant experience in agro chemical marketing or Product management.

- Candidates who are in other agri inputs can also be considered provided they have prior extensive experience in agrochemical sector and have proven product management/marketing skills.

Required Skill sets:

- Planning

- Co-coordinating

- Customer complaint handling

- Analytical

- Communication (oral as well as Written)

Reporting to: Managing Director