Deputy Lead, Growth Marketing

Position Title: Deputy Lead, Growth Marketing

Location: Remote

Position Type: Regular, Full-Time

Who we are:

At Roundglass, our primary goal is to make a positive impact on people's lives worldwide. We are constantly seeking individuals who share our passion for meaningful work and are driven by a sense of purpose. If you care about making a difference and want to be part of a team that values impactful work, we invite you to join us.

We have established Roundglass Giving, which encompasses various social impact initiatives like the Roundglass Foundation, Roundglass Sports, and Roundglass Sustain. These initiatives are dedicated to promoting wellbeing for communities and the planet.

About the role:

We are seeking a data-driven and innovative Growth Marketer to drive our customer acquisition, retention, and engagement efforts. In this role, you will also be responsible for ensuring effective execution of strategies and fostering a culture of experimentation and growth. You will work cross-functionally with Product, sales, Analytics and customer success teams to develop and execute strategies that drive measurable business outcomes.

What will you do:

Growth Strategy and Execution

Develop and implement multi-channel strategies to drive customer acquisition, retention, and lifetime value.

Identify and optimize growth opportunities across digital channels, including paid ads, SEO, email, and social media

Create and test innovative growth initiatives, such as referral programs, viral loops, content campaigns etc.

Customer Lifecycle Management

Design and execute campaigns to engage users at every stage of their journey, from onboarding to long-term retention.

Develop lifecycle marketing campaigns to re-engage churned customers and boost user activity.

Work closely with customer success teams to ensure smooth onboarding and adoption.

Data Analysis and Optimization
Analyze customer behavior, campaign performance, and funnel metrics to identify trends and opportunities for improvement.
Use A/B testing and experimentation to optimize landing pages, email campaigns, and user flows.
Leverage data insights to personalize communication and improve conversion rates.

Collaboration and Communication
Partner with the product team to align growth initiatives with feature launches and app updates.
Collaborate with the sales team to support lead generation and nurture campaigns.
Coordinate with content and design teams to create compelling assets for campaigns.

Performance Monitoring and Reporting
Track and report on KPIs such as Conversion rate, churn rate, retention rate, and return on investment (ROI) etc.
Provide insights and recommendations for ongoing growth and marketing initiatives.

Skills & Qualifications:

• Proven track record (7+ years) in growth marketing, performance marketing, or a related role.
• Demonstrated ability to lead and manage a team, including hiring, coaching, and performance management.
• Strong analytical skills with experience using tools like Google Analytics, Mix panel, Amplitude, or similar.
• Proficiency in CRM platforms (e.g., HubSpot, Salesforce) and marketing automation tools (e.g., Clever tap, Braze).
• Knowledge of running and optimizing campaigns across paid channels (e.g., Google Ads, LinkedIn, Facebook).
• Hands-on experience with A/B testing and experimentation frameworks.
• Excellent written and verbal communication skills, with an ability to craft compelling customer messages.