Digital Marketing Specialist

Roles and Responsibilities

• Develop and execute growth marketing strategies to drive user acquisition and retention across various digital channels.
• Manage paid marketing campaigns on Google Ads, Facebook Ads, Instagram Ads, and other platforms to achieve target ROI.
• Analyze campaign performance using data analytics tools like Google Analytics and provide insights for optimization.
• Collaborate with cross-functional teams (Product, Design, Content) to develop creative assets and landing pages that drive conversions.
• Stay up-to-date with industry trends in Growth Marketing and implement best practices.
• Manage multiple projects simultaneously while prioritizing tasks effectively to meet deadlines.
  Analyze campaign performance data to optimize ad spend, improve ROI, and inform future marketing decisions.

Desired Candidate Profile

• Proven track record of success in developing & executing effective growth strategies.
• Strong understanding of Performance Marketing principles including Paid Marketing & Affiliate Marketing.
• 5-10 years of experience in Growth Marketing or related field.