Sr. Media Buyer For Affiliate Marketing

We are looking for Sr. Media Buyer for Affiliate Marketing

Role & responsibilities

• Candidate must have done media buying for affiliate products.
• Responsible for planning, designing, and implementing high-performance paid advertising campaigns across various platforms, such as DSP, Native, Google Ads, Meta Ads, and other advertising networks.
• Must have a solid understanding of affiliate network platforms, offer payouts, and best running offers.
• Strong analytical skills, proficiency in performance tracking tools, and knowledge of how to use ad-tracking, ad research/spy, ad cloaking, and website cloaking tools work.
• Must track and report on campaign results, providing data analysis, insight, and extracting learnings, monitor campaign performance metrics such as CTR, CPC, and ROAS, and make data-driven decisions to optimize campaigns.
• Implement A/B testing and other optimization techniques to key performance indicators (KPIs) to track campaign performance and identify areas for improvement.
• Must strategize, execute, and implement effective tracking mechanisms, such as conversion tracking and ROI using analytics tools, to measure campaign performance and gather insightful data for continuous improvement.
• Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing.

Preferred candidate profile

• It is good to have knowledge/experience in different verticals E-Com/Pay Per Call / Search Arbitrage / Content Arbitrage / Lead Generation (Insurance, Travel, Finance & Home Improvement)
• Developed and managed digital prospecting and performance marketing campaigns.
• Experience in personally managing large lead-generation campaigns.
• Who can ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and different media channels.