Rio Money - Intern - Growth Marketing (0-2 yrs)

Growth Marketing Intern

About the company:

Rio is built to empower people with the power of credit, enabling them to use it for their daily expenses and live an aspirational lifestyle.

Rio's innovative products combining credit over UPI have received overwhelmingly positive response from the customers and are currently growing 100% MOM, with ~1 lakh downloads within just a couple of months of launch.

Rio is set to grow to 3 Million users in the next 18 months

Founder Track Record

Riya Bhattacharya and Vivek Amarnani, IIT and IIM alumni.

The team has a stellar track record of creating massive impact in fintech and consumer-tech.

If a consumer driven fintech journey excites you, we'd love to talk to you.

Meet our Pre-seed investors!

Village Global, Blume Ventures, Better Capital + industry veteran Angels - all of whom bring solid experience in early-stage building.

Position Overview:

We are looking for a Performance Marketing Intern to join our team and support the growth of our marketing initiatives. This role is ideal for someone passionate about digital marketing, data-driven decision-making, and creating impactful campaigns. You will gain hands-on experience in executing and optimizing performance marketing strategies across multiple channels.

Key Responsibilities:

- Assist in crafting and executing strategies to drive app downloads, engagement, and retention.

- Google Ads & Meta Ads : Help design, launch, and optimize ad campaigns across Google and Meta platforms to maximize ROI.

- Create engaging and persuasive content for app descriptions, blogs, social media, push notifications, and email campaigns.

- Develop and implement creative strategies to grow our app's presence across platforms such as Instagram, Facebook, LinkedIn.

- Monitor campaign performance, analyze metrics, and provide actionable insights for improvements.

- Stay updated on trends in app marketing and digital advertising to propose innovative strategies.

Requirements:

- Completed a degree in Marketing, Business, or a related field.(2024 passout preferred)

- Availability to work in-office 6 days a week for a 3-month duration with a scope of converting to a full time position depending on performance.

- Familiarity with app marketing strategies, including ASO (App Store Optimization) basics.

- Basic understanding of Google Ads and Meta Ads platforms.

- Strong content writing skills, with the ability to craft compelling and user-centric content.

- Knowledge of social media marketing strategies, trends, and tools.

- Analytical mindset and ability to interpret campaign data.

- Excellent organizational and communication skills.

- A proactive learner with a keen interest in fintech and app-based solutions.