Proven SEO experience Proven SEM experience managing PPC campaigns Solid understanding of performance marketing, conversion, and online customer acquisition Knowledge of ranking factors and search engine algorithms Fluency in written and spoken English. Any graduate degree with relevant experience.
You Will
Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed websites Work with content development and marketing teams to drive SEO in content creation and content programming Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for search engine marketing Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Required Skills
In - depth experience with website analytics tools (e.g, Google Analytics, SEM Rush etc) Experience with bid management tools