Senior Search Engine Marketing Manager

Senior Search Engine Marketing Manager Jobs - RGB Web Tech Senior Search Engine Marketing Manager Jobs

We are seeking a skilled and experienced SEO Manager to lead our search engine optimization efforts. The ideal candidate will have a strong understanding of SEO best practices, a proven track record of improving organic search rankings, and a passion for staying up-to-date with industry trends. As an SEO Manager, you will be responsible for developing and executing SEO strategies to increase our website's visibility, organic traffic, and overall search engine performance.

Key Responsibilities:

• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive targeted traffic to our website.
• Perform keyword research to identify high-potential keywords and phrases, and integrate them into website content, meta tags, and headers.
• Conduct SEO audits to identify technical issues and recommend on-site optimizations for improved search engine performance.
• Collaborate with the content team to develop and optimize SEO-friendly content, ensuring it aligns with keyword strategies.
• Manage and optimize off-site SEO efforts, including link-building campaigns and partnerships, to improve domain authority.
• Monitor and analyze website traffic, search engine rankings, and user behavior using SEO and analytics tools.
• Stay up-to-date with search engine algorithms, industry trends, and best practices to adapt strategies accordingly.
• Provide regular SEO performance reports, insights, and recommendations to the marketing team and senior management.
• Work closely with web developers, designers, and content creators to implement SEO recommendations.
• Collaborate with the marketing team to align SEO strategies with overall marketing goals and initiatives.
• Identify and resolve technical SEO issues, such as crawl errors, duplicate content, and site speed.
• Stay informed about competitor SEO strategies and market trends to maintain a competitive edge.
• Research and implement emerging SEO trends, such as voice search optimization and mobile-first indexing.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
• Proven experience as an SEO Manager or similar role with a successful track record of improving search engine rankings and organic traffic.
• Strong understanding of SEO best practices, search engine algorithms, and SEO tools (e. g. , Google Analytics, Google Search Console, Moz, SEMrush).
• Proficiency in keyword research and on-page optimization techniques.
• Knowledge of off-site SEO strategies, including link-building and outreach.
• Strong analytical and data interpretation skills, with the ability to draw actionable insights from data.
• Excellent written and verbal communication skills.
• Project management skills with the ability to prioritize and manage multiple SEO initiatives.
• Collaborative and team-oriented mindset, with the ability to work cross-functionally.
• Continuous learning mindset to keep up with evolving SEO trends.
• Certifications in SEO or related digital marketing fields are a plus.

Competitive compensation package and performance-based bonuses.

Opportunities for professional growth and development.

Access to the latest SEO tools and technologies.

Chance to make a significant impact on the company's online visibility and growth.

Full-time / Freelance / Part-time / Contract

A minimum duration of 6 months is mandatory.

In case of no prior experience, you have the option to apply for an internship.

If this job matches your profile, we encourage you to share your CV and become part of our dynamic team, where innovation and growth are at the core of everything we do. If you think this opportunity could benefit others, feel free to share it on your social media because sharing is caring!

Career opportunities for Web Designers, Web Developers, Digital Marketing Experts, and App Developers. Join innovative teams, work on cutting-edge projects, and grow your skills in high-demand fields. Whether you are creative or technical, these roles offer excellent growth prospects and the chance to shape the digital future.

We are seeking a dynamic and results-driven SEM Manager to lead our search engine marketing efforts. The ideal candidate will have a strong background in paid advertising, a deep understanding of SEM best practices, and a passion for achieving measurable results. As an SEM Manager, you will be responsible for planning, implementing, and optimizing search engine marketing campaigns to increase our online visibility, drive traffic, and maximize ROI.

• Develop and execute comprehensive SEM strategies to meet company goals, including increasing website traffic, lead generation, and conversion rates.
• Manage and oversee all aspects of paid search advertising campaigns, including Google Ads (AdWords), Bing Ads, and other paid search platforms.
• Conduct keyword research to identify high-performing keywords and phrases, and build effective pay-per-click (PPC) campaigns.
• Create and optimize ad copy, ad extensions, and landing pages to improve click-through rates (CTR) and conversion rates.
• Monitor and adjust campaign budgets, bids, and targeting settings to achieve desired ROI and performance goals.
• Perform A/B testing and analyze ad performance data to optimize ad creatives and campaign strategies.
• Collaborate with graphic designers, copywriters, and web developers to create and update landing pages and ad assets.
• Stay informed about industry trends, changes in search engine algorithms, and emerging PPC technologies to adapt strategies accordingly.
• Provide regular SEM performance reports, insights, and recommendations to the marketing team and senior management.
• Manage relationships with search engine marketing vendors, platforms, and agencies.
• Stay informed about competitor SEM strategies and market trends to maintain a competitive edge.
• Conduct competitive analysis to identify opportunities and gaps in our paid search efforts.
• Ensure compliance with PPC best practices, search engine advertising policies, and legal requirements.
• Forecast and plan for SEM budgets and expenditures.

• Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
• Proven experience as an SEM Manager or similar role with a successful track record of managing and optimizing PPC campaigns.
• Strong understanding of SEM best practices, PPC platforms (Google Ads, Bing Ads, etc. ), and SEM tools.
• Proficiency in keyword research, campaign setup, and bid management.
• Analytical mindset with strong data interpretation skills and the ability to derive actionable insights from data.
• Experience with A/B testing, ad copywriting, and landing page optimization.
• Excellent written and verbal communication skills.
• Project management skills with the ability to prioritize and manage multiple PPC campaigns.
• Collaborative and team-oriented mindset, with the ability to work cross-functionally.
• Continuous learning mindset to stay current with evolving SEM trends and technologies.
• Certifications in Google Ads or other PPC platforms are a plus.

Access to the latest SEM tools and technologies.