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Video Marketing Specialist
RGB Webtech
posted 16d ago
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Job Description
"Hard work beats talent when talent does not work hard." Tim Notke
We are seeking a creative and results-oriented Video Marketing Specialist to join our marketing team. The ideal candidate will have a passion for storytelling through video and expertise in video production, editing, and video marketing strategies. As a Video Marketing Specialist, you will be responsible for creating compelling video content and executing video marketing campaigns to engage our audience, drive brand awareness, and achieve marketing objectives.
Key Responsibilities: - Conceptualize, plan, and produce video content that aligns with marketing goals and targets various stages of the customer journey.
- Collaborate with cross-functional teams to create video assets, including product videos, explainer videos, testimonial videos, and more.
- Manage the end-to-end video production process, including scriptwriting, storyboarding, shooting, and editing.
- Ensure high-quality production values, including videography, audio, lighting, and visual effects.
- Oversee post-production, including video editing, color correction, sound design, and graphics.
- Develop and execute video marketing strategies that leverage video content across multiple channels, including websites, social media, email campaigns, and advertising.
- Identify target audiences for video content and tailor video marketing plans to reach and engage them effectively.
- Create and optimize a YouTube channel for the company, ensuring consistency in branding and content delivery.
- Upload, schedule, and manage video content on YouTube, utilizing SEO strategies for improved discoverability.
- Create short-form videos (e.g., video ads, Instagram Stories, TikTok videos) for social media platforms.
- Manage video content calendars for social media and ensure timely publication.
- Plan and execute video advertising campaigns on platforms like YouTube, Facebook, Instagram, and other relevant channels.
- Monitor and optimize video ad performance, adjusting targeting and budgets as needed.
- Analyze video performance metrics, including view counts, engagement rates, click-through rates, and conversion rates.
- Provide regular reports on video marketing performance, sharing insights and recommendations with the marketing team and senior management.
- Ensure that all video content aligns with brand guidelines and messaging, maintaining brand consistency.
Do not compare your career journey to others. Each path is unique.
Employment Type: Full Time, Permanent
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