Analyst- Data Analytics

You Lead the Way. We ve Got Your Back.

At American Express, you ll be recognized for your contributions, leadership, and impact every colleague has the opportunity to share in the company s success. Together, we ll win as a team, striving to uphold our company values and powerful backing promise to provide the world s best customer experience every day. And we ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

Functional Description:

With a focus on strategy and analytics, US Consumer Marketing analytics & Investment Services team is responsible for driving acquisition growth & deepening engagement with cardmembers by delivering the most relevant content to the right consumer through their preferred channel(s) of choice with an eye on profitability & value maximization. Our charter is to drive revenue growth for the business and maximise return for investment on marketing dollars by accelerating innovation for both immediate impact as well as long-term transformation of our business. A unique aspect of the team is the integration of diverse skills across all its remit. The team has a very broad range of responsibi lities, resulting in a range of business growth initiatives for the US consumer card business.

The role requires exhibiting a high level of expertise in driving decisions backed by data insights, deploying statistical methodologies, strategic analytics and data techniques. This is an exciting opportunity for someone to understand the evolving consumer card marketing business & use analytics to further the business goals. He / She will drive improvements in generating data driven actionable strategies to enable business growth initiatives.

Purpose of the Role:

In this role, the incumbent will be part of US Consumer Marketing Analytics & Investment Services team. He / She will apply advanced analytics to drive acquisition & customer marketing campaigns & targeting strategy while optimizing for customer relevance and profitability. The team works in close collaboration with Product, Marketing, Finance, Risk and other partners across BUs. This role requires candidates with analytical bent of mind and exceptional quantitative and problem-solving skills.

Responsibi lities:

• Perform in-depth data analysis to understand acquisition & customer dynamics and derive actionable insights to drive revenue for US consumer business.
• Evaluate impact on business of different strategies/initiatives and generate insights and recommendations.
• Closely monitor behavioral performance of acquisitions/customer channels and identify driving factors behind trends.
• Collaborate with Marketing, Finance and Product teams to plan and prioritize various initiatives.
• Continuously broaden and strengthen knowledge of analytical methods and tools to further evolve our analytical practices.
• Dealing with standard marketing performance metrics such as ROI, Cost per acquisition, efficiency yield etc.

Critical Factors to Success:

Business Outcomes:

• Strategic analytics and optimization across the customer lifecycle from acquisition, loyalty & engagement, pre-attrition to retention
• Measurement and Test & Learn for marketing campaign performance, improving channel & offer economics
• Driving higher ROI investments in turn leading to better yield, margins, and billed business for Amex

Leadership Outcomes:

• Put enterprise thinking first, connect the role s agenda to enterprise priorities and balance the needs of customers, partners, colleagues & shareholders
• Lead with an external perspective, challenge status quo and bring continuous innovation to our existing offerings
• Demonstrate learning agility, make decisions quickly and with the highest level of integrity

Minimum Qualifications:

• Degree in business, economics, statistics, mathematics, engineering or finance combined with a master s or other secondary professional qualification.
• Strong analytical and problem-solving skills.
• Strong ability to drive results; self-starter.
• Strong interpersonal, written and verbal communication skills.
• Experience in programming languages like Hive, SQL, SAS, Python etc,
• Proficient in MS Office especially excel and powerpoint.

Behavioral Skills/Capabilities:

Enterprise Leadership Behaviors

- Set The Agenda: Define What Winning Looks Like, Put Enterprise Thinking First, Lead with an External Perspective

- Bring Others With You: Build the Best Team, Seek & Provide Coaching Feedback, Make Collaboration Essential

- Do It The Right Way: Communicate Frequently, Candidly & Clearly, Make Decisions Quickly & Effectively, Live the Blue Box Values, Great Leadership Demands Courage