Senior Content Writer

About the Role:

 We are looking for a talented and motivated Senior Content Writer to join our dynamic marketing team. This role requires someone with a knack for creating impactful content that drives results across diverse platforms and campaigns. The ideal candidate will be responsible for conceptualizing and delivering compelling copy tailored for performance marketing, brand storytelling, and audience engagement, ensuring consistency and excellence across all touchpoints.

Key Responsibilities:

• Content Strategy & Creation: Craft persuasive and engaging content for performance marketing campaigns, including ads, push notifications (PNs), emailers, and landing pages.

Develop and refine scripts for influencers, ensuring alignment with the brand voice and campaign goals.

 Write brand copy for the brand book, ensuring tone, language, and identity are cohesive and consistent.

 Ideate and create innovative scripts for pitch presentations, new campaign concepts, and brand initiatives.

• Collaboration & Innovation: Work closely with the marketing, design, and performance teams to align content with strategic objectives.

Partner with the creative team to brainstorm and execute new campaign ideas that resonate with target audiences.

Provide content guidance and mentorship to junior writers or freelancers.

• Editing & Proofreading: Review and refine content to ensure accuracy, clarity, and adherence to brand guidelines.

Maintain a high standard of quality and consistency across all written materials.

 ● Brand Advocacy: Uphold and evolve the brands tone of voice, ensuring it is relevant, impactful, and consistent.

Requirements:

 ● Experience:4-6 years of experience in content writing, copywriting, or a related role, preferably in a marketing or advertising setting.

 ● Skills: Exceptional writing and editing skills with a portfolio showcasing diverse formats (ads, scripts, emailers, etc.).

 Ability to adapt tone and style for different platforms and audiences.

Strong conceptual and storytelling abilities with a flair for creativity.

 Familiarity with performance marketing principles and how content drives results.

 ● Attributes: Detail-oriented, proactive, and able to manage multiple projects simultaneously.

 A team player who thrives in a collaborative environment but is equally comfortable working independently.