Vice President of Marketing

 
Job Type: Full-time

Position Overview

AskMia is seeking an experienced Vice President of Marketing to lead our marketing strategy in the health tech sector. This role focuses on brand development , demand generation , and strategic positioning to accelerate growth. Ideal candidates will have extensive B2B marketing experience , particularly with SaaS platforms , and a proven track record in executing large-scale campaigns that drive measurable results.

Key Responsibilities:

Strategic Marketing Leadership
Develop and implement marketing strategies aligned with AskMia s growth objectives.
Drive brand awareness, lead generation, and customer acquisition globally within the health tech industry.
Partner with product, sales, and customer success teams to ensure cohesive marketing support.

Brand Development & Content Strategy
Define and execute a comprehensive brand strategy to build a strong, resonant market presence.
Oversee impactful content creation, including case studies , white papers , blogs , and videos to enhance thought leadership.

Digital Marketing & Social Media
Lead digital marketing initiatives such as SEO, SEM, PPC, email campaigns , and social media to boost online visibility.
Use data analytics to measure, assess, and optimize marketing campaigns for maximum ROI .

Trade Shows, Events & Partnerships
Plan and participate in trade shows and industry events to elevate AskMia s profile.
Cultivate partnerships with industry leaders, driving co-marketing and thought leadership initiatives.

Public Relations & Podcasts
Manage PR efforts, including media outreach , press releases , and influencer engagement .
Lead thought leadership platforms like podcasts , webinars , and published articles to establish AskMia as a health tech authority.

Team Leadership & Development
Build and mentor a high-performing marketing team, fostering a collaborative and creative environment.
Set clear performance goals and support team members professional development.

Market Research & Competitive Analysis
Utilize findings to adjust product positioning and refine marketing strategies.
Qualifications:

Conduct ongoing market research to track industry trends, customer insights, and competitive positioning.