Develop and manage a product roadmap to enhance monetization, with a focus on expanding ad formats, media types, channels, and healthcare-specific messaging tactics.
Work closely with cross-functional teams to create business requirements and develop new products.
Define, prioritize, and implement features to establish Company s healthcare ad stack, ensuring alignment with business targets and optimal user experience.
Act as the primary interface for collaboration and communication between the product team, internal stakeholders, and business users within Company.
Leverage business acumen in product management to handle client interactions, deliver presentations, analyze competition, and drive Company products to the next level.
Skills:
10+ years of experience in building advertising products for web and app platforms, with at least 3 years focused on healthcare advertising platforms.
Strong focus on developing MVPs with a respect for time-to-market considerations.
Hands-on experience with ad platforms and a proven ability to build ad products from the ground up; experience with EHR systems, healthcare planners, or measurement studies is a bonus.
Excel at creating comprehensive documentation, including business cases, functional specifications, PRDs, and user stories, and have a strong analytical skills to generate insights from both web and mobile analytics.
Skilled in agile development methodologies, possess excellent presentation and interpersonal communication abilities, and can work independently with a detail-oriented and solution-focused approach.