Ad Operations Executive

Role: Ad Operations Executive.

Experience: 2 - 3 Years.

Location: Bangalore.

About MarketStar:

Key Skills:

• Advertising Platforms: Proficiency in using advertising platforms such as Google Ads, Facebook

Ads Manager, LinkedIn Advertising, and others to manage campaigns and optimize performance.

• Data Analysis: Strong analytical skills with the ability to interpret campaign data, identify trends,

and draw actionable insights to optimize advertising strategies.

• Technical Proficiency: Familiarity with ad operations tools and technologies,

including ad servers, tag management systems, and data management platforms.

• Communication: Excellent written and verbal communication skills, with the ability to effectively

convey complex ideas and information to clients and internal stakeholders.

• Client Management: Ability to build and maintain positive relationships with clients, understand

their needs, and provide proactive support and guidance.

• Project Management: Strong organizational skills and attention to detail, with the ability to

manage multiple projects simultaneously and meet deadlines in a

fast-paced environment.

• Problem-Solving: Resourcefulness and creativity in solving issues and challenges that arise during

campaign setup, execution, and optimization.

• Collaboration: Ability to work effectively as part of a cross-functional team,

collaborating with sales, marketing, creative, and technical teams to deliver

integrated advertising solutions.

• Adaptability: Flexibility and willingness to adapt to changing priorities, client

requirements, and industry trends in the dynamic digital media landscape.

• Continuous Learning: Eagerness to stay updated on industry developments, new advertising

technologies, and best practices through self-directed learning and professional development

opportunities.

Key Responsibilities:

• Client Support and Communication: Provide prompt and professional assistance to clients

through various communication channels, including phone, email, and chat. Address client inquiries,

resolve issues, and provide guidance on advertising solutions and best practices.

• Campaign Management: Coordinate the setup, launch, and monitoring of

advertising campaigns across different platforms. Ensure campaigns are executed accurately and in

line with client objectives and specifications.

• Data Analysis and Reporting: Analyze campaign performance data to track key metrics, identify

trends, and generate insights for clients. Prepare regular reports and presentations to communicate

campaign results and recommendations effectively.

• Ad Operations Management: Oversee ad operations processes, including ad

trafficking, creative asset management, and quality assurance. Ensure timely and accurate delivery

of advertising assets and campaigns.

• Client Relationship Management: Cultivate strong relationships with clients, serving as a trusted

advisor and strategic partner. Proactively identify opportunities to optimize campaigns and drive

client satisfaction and retention.

• Cross-Functional Collaboration: Collaborate closely with internal teams, including sales,

marketing, and product development, to support client needs and drive business objectives. Provide

feedback and insights to inform product enhancements and improvements.

• Troubleshooting and Issue Resolution: Investigate and resolve technical issues, discrepancies,

and other campaign-related challenges in a timely manner. Escalate complex issues to appropriate

teams and stakeholders as needed.

• Continuous Learning and Development: Stay updated on industry trends, emerging technologies,

and platform updates related to digital advertising. Participate in training programs and skill

development initiatives to enhance expertise and effectiveness in media operations.

• Process Improvement and Optimization: Identify opportunities to streamline

workflows, improve operational efficiency, and enhance service delivery. Implement best practices

and standard operating procedures to drive consistency and excellence in media operations.

• Quality Assurance and Compliance: Ensure compliance with relevant policies,

regulations, and industry standards related to advertising operations and data

privacy. Conduct regular audits and checks to maintain quality standards and

mitigate risks.

Key Qualifications:

• Graduate / post-graduate in any discipline.
• Excellent written and verbal communication skills.
• A minimum of 2-3 years of relevant experience.
• Previous experience in media operations, ad operations, or a related role is required.
• Proficiency in using CRM software, such as Salesforce or Microsoft Dynamics, to manage sales

cycles and customer information.

Whats in it for you?

Constant Learning and an entrepreneurial growth mindset. Employee-centric benefits plan including

but not limited to Comprehensive Health Insurance, generous Leave Policy, Covid Support,

Vaccination drives, Well-being sessions, real-time grievance redressal, and work flexibility.

We are a people-first organization with policies and processes that help you bring the best version of

yourself into work including fast-track growth for high-potential folks. An opportunity to be

associated with the world’s leading brands as clients. To be a part of an organization with more than

60% of homegrown Leaders. Customized training programs that are catered to personal and

professional development. We are an equal opportunities employer. We believe passionately that

employing a diverse workforce is central to our success.

Note: This job description is intended to convey information essential to understanding the scope of

the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working

conditions associated with it. Responsibilities may change over time to accommodate business

needs