Senior Manager - AfterMarket

Location: Mumbai (West Region)
Employment Type: Full-time
Designation: Senior Manager
Reports To: Head - Aftermarket
No. of Subordinates: 30+

Job Description:

We are seeking an experienced and dynamic Regional Sales Manager to lead our sales efforts in the West region for our Aftermarket Division . The ideal candidate will be based in Mumbai and will be responsible for driving revenue growth, managing channel partners, and leading a high-performing sales team.

Key Responsibilities: A) Sales Leadership & Strategy:

• Develop and execute sales plans to achieve regional goals in alignment with overall organizational objectives.
• Drive revenue growth by expanding market share and increasing product penetration in the region.
• Monitor sales performance and ensure alignment with company goals.

B) Team Leadership:

• Lead, mentor, and motivate a team of Area Managers & MSRs to achieve individual and team goals.
• Recruit, train, and manage a high-performing sales team .
• Set performance goals, provide guidance, and conduct regular performance reviews .

C) Channel Management:

• Build, nurture, and maintain strong relationships with channel partners .
• Identify and onboard new channel partners to strengthen the sales network.
• Ensure channel partners are trained and well-equipped with product knowledge and sales tools.

D) Market Development:

• Analyze market trends, competition, and customer needs to identify growth opportunities.
• Plan and execute marketing & promotional activities to enhance brand visibility and sales.
• Engage with key customers and channel partners to ensure customer satisfaction and long-term loyalty .

E) Operational Efficiency:

• Ensure timely collection of payments and adherence to credit policies.
• Collaborate with supply chain and logistics teams to ensure product availability.
• Work closely with the product team for new product development as per market demand.

F) Reporting & Analytics:

• Provide regular sales forecasts, reports, and updates to the Head Office.
• Use data-driven insights to optimize sales strategies and improve regional performance.

Key Stakeholders & Network of Interaction: Internal:

• CXO
• Aftermarket Head
• Finance Controller
• Plant Heads
• HRBP
• Area Sales Managers

External:

• Retailers
• Distributors
• Mechanics
• Workshops / Agencies

Key Requirements: Education & Experience:

• Experience: 10-16 years in sales, channel management, and team leadership .
• Education: Bachelor s/Master s degree in Business Administration, Marketing, or a related field .

Skills & Competencies:

• Strong leadership and team management abilities.
• Proven expertise in channel sales & distributor management .
• Excellent communication, negotiation, and analytical skills .
• Ability to work under pressure and consistently achieve targets .

Additional Role Responsibilities:

• Develop and implement business plans for customers with strategic growth objectives .
• Manage existing customers and onboard new customers as per the company s sales strategy.
• Benchmark competition, analyze competitor offerings, and formulate effective strategies.
• Oversee quality claims management and ensure resolution.
• Ensure coordination and reconciliation of accounts between customers and the Head Office.
• Drive the introduction of new part numbers in the market.

Travel Requirement:

• Must be willing to travel extensively within the region.

Aftermarket