Performance Marketing Specialist

Plan, execute, and optimize paid marketing campaigns across Google, Meta, and other digital platforms to drive customer acquisition and revenue growth.

Manage search (Google Ads, Bing), display, video, shopping, and retargeting campaigns.

Work on campaign structures, ad copies, keyword strategies, and bidding approaches to maximize ROAS.

Analyze campaign performance metrics and adjust strategies to optimize CPC, CPA, and ROAS.

Perform A/B testing for ad creatives, landing pages, and audience targeting to continually improve performance.

Monitor and manage large-scale budgets, ensuring efficient allocation across campaigns while meeting target KPIs.

Develop detailed performance reports on campaign effectiveness, analyzing customer behavior, conversions, and ROI.

Prepare and present detailed reports on campaign performance, and provide insights and actionable recommendations based on data analytics to improve campaigns continuously.

Work closely with the SEO, content, design, and product teams to ensure campaign consistency and maximize synergies across paid and organic channels.

Collaborate with the app team to ensure that campaigns align with user acquisition strategies for the app.

Stay updated on industry trends, algorithm changes, and new ad formats/features across platforms.

Test and experiment with new PPC strategies to stay ahead of the competition and drive innovation in the paid media landscape.