Marketing Executive / Manager

The Marketing Executive/Manager plays a crucial role in planning, executing, and managing marketing activities to promote and enhance the company s brand, products, and services. They are responsible for creating and implementing effective marketing strategies, campaigns, and initiatives to drive business growth and increase brand visibility in the market. The Marketing Executive/Manager collaborates with various teams to align marketing efforts with the overall business objectives.

• Develop comprehensive marketing strategies aligned with the company s goals and objectives.
• Conduct market research to identify customer needs, trends, and competitor analysis.
• Identify target markets and devise plans to reach and engage potential customers effectively.
• Plan, execute, and oversee marketing campaigns across various channels (online and offline).
• Coordinate with the creative team to develop compelling marketing materials, including advertisements, brochures, and promotional content.
• Monitor and analyze campaign performance, making data-driven adjustments for optimization.
• Manage the company s online presence through website management, content creation, and social media platforms.
• Utilize SEO and SEM strategies to increase online visibility and drive website traffic.
• Monitor digital marketing metrics, analyze data, and implement strategies to improve online performance.
• Maintain and strengthen the company s brand identity and reputation.
• Ensure consistency in messaging and branding across all marketing materials and channels.
• Develop and implement effective communication strategies to engage with target audiences.
• Manage public relations activities, press releases, and media interactions.
• Collaborate with the sales team to generate leads and support lead conversion efforts.
• Implement lead nurturing strategies to move prospects through the sales funnel.
• Develop and manage marketing budgets for various campaigns and activities.
• Ensure cost-effectiveness and ROI for marketing initiatives.
• If applicable, oversee and mentor a team of marketing professionals, setting goals, providing feedback, and fostering a positive work environment.

• Proven work experience in marketing, with a focus on planning and executing successful marketing campaigns.
• In-depth knowledge of marketing strategies, tactics, and best practices.
• Familiarity with digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
• Strong analytical skills to measure marketing performance and draw insights from data.
• Excellent communication and presentation skills.
• Ability to think creatively and innovatively.
• Demonstrated leadership and team management skills may be required for managerial roles