Manager (Search Engine Marketing)

Job description

• • Campaign Strategy & execution on Search engines like Google, Bing etc and social media
  channels like Facebook, Instagram,
  • Executing ad campaigns, doing keyword research, optimizing campaigns, etc.
  • Ensure budget is spent across performance channels efficiently.
  • Track and report on key performance indicators.
  • Collect and analyse data across channels (Facebook Ads, Google Ads) and perform weekly
  optimization for better performance.
  • Track ad traffic, ROI and funnels on landing pages
  • Identify marketing performance issues and pinpoint the root cause for the same and provide
  optimal solutions
  • Deliver quantifiable improvements in ROI and cost per conversion (CPA) across campaigns.
  • Working closely with the management to ensure overall ROI and optimization of the
  campaigns.
  • Manage and allocate advertising budgets effectively
  • Audience Targeting and Segmentation
  • Conduct A/B testing to improve ad performance
  • Stay updated with the latest SEM trends and best practices
• Required Skills:
  • Experience in Paid Media campaign.
  • Superior knowledge of Paid Media tools and analytics platforms.
  • Have a strong knowledge of digital marketing platform like Facebook ads, Google ads other
  PPC Channels, contextual ads.
  • Confident communicator with excellent presentation skills
  • Paid Media strategy creation and implementation.
  • Proactive, and takes ownership of work.