Senior Search Engine Optimization (SEO) Executive

Requirements and Skills:

• Bachelors degree in Marketing, Business, or a related field.
• Proven experience as an SEO Specialist or SEO Manager with at least four years of hands-on experience.
• In-depth knowledge of SEO strategies, techniques, and best practices.
• Proficiency in using SEO tools such as Google Analytics, SEMrush, Moz, etc.
• Strong analytical skills with the ability to interpret data and trends to make informed decisions.
• Experience with website analytics, tracking, and reporting.
• Knowledge of HTML, CSS, and web development concepts related to SEO.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and deadlines effectively.
• Continuous learning mindset to stay updated on industry trends and algorithm changes.

Responsibilities and Duties:

• Develop and execute comprehensive SEO strategies to increase organic search traffic, improve search engine rankings, and drive business objectives.
• Conduct thorough keyword research and analysis to identify target keywords and optimize website content accordingly.
• Manage on-page and off-page optimization efforts, including content strategy, link building, and technical SEO enhancements.
• Collaborate with content creators to ensure SEO best practices are integrated into the content creation.
• Monitor and analyze website performance using SEO tools, providing regular reports and actionable insights.
• Stay abreast of industry trends, search engine algorithms, and best practices to adapt strategies accordingly.
• Conduct competitor analysis to identify opportunities and areas for improvement.
• Collaborate with cross-functional teams to align SEO strategies with overall marketing and business goals.
• Implement local SEO strategies to enhance visibility in specific geographic regions.
• Stay informed about emerging technologies and advancements in the SEO landscape.