Market Research Associate

About the role:

We are looking for a passionate Market Research Associate, with an analytical mindset and thrust to constantly thrive with current market trends.

As a Market Research Associate you will be responsible for providing actionable insights by conducting detailed market research to provide in-depth analysis of the current market trends, competitive analysis, market share across our line of products - Scalefusion, NuovoPay, and NovoTeam.

What will you do?

• Develop a good understanding of the SaaS industry and perform in-depth analysis to evaluate the current market trends.
• Demonstrate ability to track and analyze global market development, competitive landscape, impact of economic trends on the industry, business scenario and growth prospects
• Provide analytical interpretation of the data to conceptualize and build perspectives based on industry trends and their impact
• Identify and understand change-causing trends that impact our market, as well as industries related to our products.
• Perform valid and reliable market research on competitors products & services and turn into actionable insights for product and marketing managers.
• Help our sales & marketing team to generate effective strategies based on secondary market research.
• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations
• Understand target market characteristics and map its needs with the offerings
• Identify prospective industry events, trade shows, networking events and opportunities

Skills & Experience

• 1-2 Years experience in Market Research, preferably in a high-growth SaaS organization.
• Perform valid and reliable market research SWOT analysis.
• Interpret data, formulate reports and make recommendations.
• Proficiency in analytical skills, MS Office, Google Spreadsheets/Slides, etc.
• Must proactively take ownership and responsibility towards individual tasks
• Must have experience in providing recommendations with an audience of internal and external stakeholders.
• Adequate knowledge of data collection methods
• We value strong communication skills, team spirit, proficiency in English and transparent work culture in our candidates
• Strong analytical and critical thinking

Requirements:

• At Least 1+ years of work experience in Market Research
• Master's degree in Business, Marketing or Technology or equivalent.