Marketing Manager

Job description

We are seeking an experienced and dynamic Digital Marketing Manager to join our team. As a Digital Marketing Manager, He will be responsible for developing and implementing comprehensive digital marketing strategies to drive brand visibility, customer acquisition, and revenue growth for our clients.

Responsibilities:

Develop and execute digital marketing strategies across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM), email marketing, content marketing, and display advertising.

Plan and oversee paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant networks, optimizing campaigns for maximum ROI and performance.

Conduct keyword research, competitive analysis, and audience segmentation to identify target markets and optimize marketing campaigns accordingly.

Monitor and analyze digital marketing campaign performance using analytics tools, such as Google Analytics, to measure key performance indicators (KPIs) and identify areas for improvement.

Manage and optimize SEO strategies to improve organic search visibility, keyword rankings, and website traffic for clients in the Rummy and Poker industries.

Collaborate with content creators to develop high-quality, engaging, and SEO-friendly content for websites, blogs, social media platforms, and email campaigns.

Oversee social media marketing efforts, including content creation, community management, influencer collaborations, and paid social media advertising.

Develop and implement email marketing campaigns to nurture leads, increase customer engagement, and drive conversions.

Monitor industry trends, consumer behavior, and emerging digital marketing techniques to identify opportunities and stay ahead of the competition.

Manage relationships with external agencies, vendors, and partners to ensure the successful execution of digital marketing initiatives.

Stay up to date with industry regulations, compliance guidelines, and best practices specific to the iGaming and poker industries to ensure marketing efforts are in line with legal and ethical standards.

Requirements:

Proven work experience as a Digital Marketing Manager

In-depth knowledge of digital marketing channels, strategies, and best practices.

Experience with paid advertising platforms, such as Google Ads, Facebook Ads, and other relevant networks.

Strong understanding of SEO principles, keyword research, and website optimization techniques.

Proficiency in web analytics tools, such as Google Analytics, to track, analyze, and report on marketing performance.

Familiarity with email marketing platforms and marketing automation tools.

Excellent written and verbal communication skills, with the ability to create compelling marketing content.

Creative mindset with the ability to think strategically and develop innovative digital marketing campaigns.

Strong analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.

Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines.

Strong leadership and teamwork skills, with the ability to collaborate with cross-functional teams and manage external relationships.

Role: Social Media Marketing

Industry Type: Manufacturing/Trading

Department: Marketing

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education

UG: Any Graduate

PG: Any Postgraduate

Key Skills

Social media marketing, Customer acquisition, Google Analytics, Email marketing, Web analytics, Competitive analysis, Analytical SEM Digital marketing SEO

Interested candidate can contact:

Email id hr@promark.co.in

Mobile No 8288081466