Product Marketing Manager

About Keka:

Keka isnt just an HR platform. Were a movement. For 8 years, weve been quietly revolutionizing the way companies treat their people by building an employee-centric platform loved by over 8,500 businesses worldwide. Why? Because our passion and customer love are contagious.

We thrive on open communication, learning from failures, and pushing boundaries. This culture of innovation empowers everyone, regardless of role, to contribute to Kekas success. In November 2022, that dedication paid off: we secured Indias largest Series A SaaS funding, a whopping $57 million from WestBridge Capital. Now, were poised for explosive growth, and we need you to help us tell our story and lead our marketing team to the next level.

About the role :

A Product Marketing Manager at Keka shapes how we communicate the value of our comprehensive HRMS platform globally. Youll translate Kekas innovative capabilities into powerful stories that inspire HR leaders to transform their workforce management.

Partnering across product, sales, demand generation, and customer success teams, youll develop compelling narratives and tools that demonstrate why Keka is the preferred HRMS platform for growing businesses worldwide. Youll analyze market trends, competitor offerings, and customer feedback to develop positioning that differentiates Kekas comprehensive approach.

Success means seeing your messaging drive revenue growth through faster sales cycles, higher win rates, and increased platform adoption across our global customer base.

Strategic Product Marketing

Develop a compelling, educational, and brand-aligned narrative. Utilize this foundational story to drive marketing assets that resonate, including our website, product pages, and more.

Craft and implement product positioning and go-to-market strategies that differentiate our offerings

Develop targeted value propositions and messaging frameworks for key market segments

Design and execute strategic marketing plans tied to revenue objectives

Content Development & Sales Enablement

Lead creation of high-impact sales collateral including presentation decks, case studies, and whitepapers

Design and deliver comprehensive product training programs for sales teams

Create strategic sales tools including competitive analysis and objection handling guides

Market & Customer Intelligence

Lead competitive analysis and maintain detailed market insights

Conduct win-loss analyses to optimize sales effectiveness

Research and analyze market trends to identify growth opportunities

Gather and synthesize customer feedback to inform product and marketing decisions

Cross-Functional Leadership

Build strong partnerships with Product, Sales, and Customer Success teams

Provide strategic support for key customer relationships and quarterly business reviews

Ensure consistent messaging and go-to-market execution across all channels

Professional Requirements

5+ years product marketing experience in Global SaaS (HR tech is a plus)

Proven track record driving revenue through strategic marketing initiatives

Master storyteller with exceptional positioning and GTM execution

Strong analytical mindset for data-driven campaign optimization

Outstanding communicator and presenter, especially in B2B sales contexts

Self-motivated collaborator who thrives in fast-paced environments