Hindustan Times - Product Lead/Product Manager - Astro Vertical (3-8 yrs)

Role: Product Lead/Product Manager Astro.

Job Summary:

- We are seeking an experienced Product Manager to lead the development and enhancement of our astrology product across all the Hindustan properties.

- This role will be responsible for shaping and executing the vision, strategy, and roadmap for astrology features, ensuring they are seamlessly integrated with the overall user experience.

- The ideal candidate will have a strong understanding of astrology, consumer engagement, and digital product management.

Key Responsibilities:

Product Vision & Strategy:

- Define and articulate the vision for our astrology product that aligns with company goals and audience needs.

- Develop a comprehensive roadmap for astrology content, features, and tools that enhance user engagement.

- Drive the development of interactive elements such as birth charts, moon phase tracking, and sign calculators, prioritizing based on user value and business impact.

- Conduct regular market research to keep astrology offerings relevant and competitive.

- Oversee the creation of astrology content, including daily horoscopes, compatibility tools, personalized reports, and other interactive features.

User Research & Insights:

- Conduct surveys, interviews, and data analysis to understand user needs, pain points, and engagement patterns related to astrology content.

- Collaborate with the audience insights team to create user personas and define use cases, ensuring the product caters to both casual readers and dedicated astrology followers.

Cross-Functional Collaboration:

- Collaborate with engineering, design, and data teams to bring new features to life, optimizing for usability, performance, and visual appeal.

- Partner with marketing and social media teams to promote astrology content and engage the target audience effectively.

- Work closely with analytics teams to set up relevant tracking metrics and conduct performance analyses.

Data-Driven Product Optimization:

- Define and track key performance indicators (KPIs) for the astrology product, including engagement, retention, and conversion metrics.

- Leverage A/B testing and user feedback to continuously improve and refine features, content, and user flow.

- Identify and prioritize enhancements based on data insights, ensuring a high-quality, engaging experience for users.

Qualifications:

- Bachelor's degree in a relevant field; a background in digital product management, user experience, or a similar field is preferred.

- 3+ years of product management experience, ideally in astrology products.

- Strong knowledge of astrology and an understanding of user expectations within this niche.

- Proven track record of managing a digital product roadmap, from concept to launch and ongoing optimization.

- Experience working with cross-functional teams, including engineering, design, and editorial.

- Strong analytical and problem-solving skills, with a data-driven mindset.

- Excellent communication and presentation skills.

- Familiarity with content management systems (CMS) and tools like Google Analytics, Tableau, or Mixpanel.

- Experience with A/B testing and other forms of product experimentation.