Opening For Product Manager - Derma Segment For Charak Pharma Pvt. Ltd

Role & responsibilities

• Create Short & long term competitive strategy for assigned portfolio after surveying market scenario
• Making visual aid and cycle wise promotional inputs as per brand requirement.
• Develop strategy & periodically review the success of the inputs
• To analyze the market data and interpreting the same to make a robust marketing plan to maximize the market share.
• Coordinate with different departments for the procurement of samples, LBCs and compliments for the distribution to the field force.
• To liaise with various departments particularly Medical & Regulatory, Finance.
• Coordinate with advertizing agency on design and development of Promotion Material
• Prepare quarterly business plan booklet for field, including explanation and detailing
• Coordinate with various vendors to get delivery of promo material as per deadline
• To ensure timely dispatch of inputs across all the field force as per plan.
• Conducting cyclic briefing meeting across the country to analyze the Brand performance and marketing activity implementation status
• Communicate brand strategy to field staff and ensure Implementation
• Product launch, Planning of product mix & benchmarking of assigned brand, & monitoring brands progress.
• Responsible for launching new products & strengthening existing brand portfolio.
• Monitoring and analyzing the primary and secondary sales data etc.
• Making comprehensive brand plan, sales forecasting, positioning, and keeping track of competitor brands and their promotional activity.
• Sales budget Vs achievement Keeping the record of promotional cost.
• To liaise with various agencies for the conferences and other brand promotion & ensure successful implementation of the same
• Organizing and conducting doctor education seminars, developing Corporate Doctors through business development activities.
• Facilitating all the marketing, communication support in order to arrange the KOL doctors International visit for Symposia, CME programme national level as well as International level.
• Ensuring the ROI from KOL doctors through daily follow-up by sales managers.
• Tracking of various brand wise marketing activity daily basis though phone calls and email, SMS etc.
• Update field employees through periodical circulars about brand target achievement and market trends.
• Ensuring adequate stock availability at distribution centers.

Preferred candidate profile

• Candidate should have min. 5 yrs. of experience
• Candidate from Dermatology segment is preferable