Digital Marketing Manager

Role & responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn, Quora, Pinterest etc.)
• Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Provide creative ideas for content marketing and update the website.
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors
• Should be proficient in WordPress on page optimization
• Good Knowledge in graphics & video.
• Should be proficient in tools like Canva, Photoshop, Correl Draw, Filmora, Adobe Illustrator, PicsArt, Fotor kind of tools
• Should be having knowledge in bulk mailing, Onsite Survey and Sentiment Analysis

Preferred candidate profile

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field