Digital Marketing Manager

Job Description: - We are seeking a highly motivated and experienced Digital Marketing Manager to oversee our online marketing efforts and drive business growth through innovative strategies. They should be able to develop and execute successful marketing strategies and manage a team. You will also be responsible to increase the customer outreach and customer touch points, develop the social media branding of the company and constantly evaluate the digital marketing campaigns.

Key Responsibilities of this Role:-

• Manage and optimize ecommerce channels such as website, social media, email, and paid advertising.
• Planning and executing experiments and conversion tests and new growth strategies
• Maximize the outreach to the target audience through digital marketing campaigns
• Making use of analytical to evaluate customer experience and customer touch points, measure it and improve on it using the result metrics
• Build the entire digital marketing team in order to increase the social media outreach and increase website traffic
• Collaborate with digital marketing agencies and other vendors to maximize customer outreach
• Collaborate with content creators to develop high-quality, SEO-optimized content.
• Manage and optimize website content for search engines.
• Oversee paid search campaigns on platforms like Google Ads and Bing Ads.
• Coordinate with internal teams, including designers, developers, and sales, to achieve campaign objectives.
• Stay up-to-date with the latest ecommerce technology, tools, and trends to stay ahead of the competition.
• Manage budgets and allocate resources effectively to optimize marketing spend.

Ensure compliance with legal and ethical standards in all marketing activities.

Skills and Qualifications:

• A Bachelors degree in marketing, digital technologies, technology or other related fields
• 3 years of experience as a Digital Marketing manager
• Proficiency in tools like Google Analytics, Google Ads, SEO tools and email marketing platforms
• Ability to work independently and manage multiple projects simultaneously.
• Up-to-date with the latest trends and best practices in digital marketing.
• Excellent interpersonal skills, with the ability to collaborate with other departments
• In-depth knowledge of various social media platforms and best practices
• Ability to analyse consumer metrics, reports, and trends
• Proficiency with Microsoft Office suite, specially excel and PowerPoint
• Ability to attention to detail along with a creative mind
• Experience in past jobs to optimize landing pages and user funnels