Digital Marketing Executive

Job Description:
We are seeking a dynamic and skilled Digital Marketing Executive to join our team. The ideal candidate will have 1-3 years of experience in content publishing on CMS platforms, creating marketing campaigns using MoEngage, and managing admin panels for app marketing. A foundational understanding of HTML and CSS is preferred to enhance content and campaign execution.
Key Responsibilities:
Content Management:
o Publish, update, and manage content on CMS platforms.
o Ensure the content is SEO-friendly and follows the brand guidelines.
Campaign Creation:
o Develop and execute targeted marketing campaigns using MoEngage to engage
users.
o Monitor and analyze campaign performance and optimize accordingly.
Admin Panel Management:
o Handle the admin panel for mobile app marketing, ensuring smooth operation and
user engagement.
o Collaborate with cross-functional teams to implement app-based marketing
strategies.
Analytics Reporting:
o Track key performance metrics for campaigns and app marketing efforts.
o Provide detailed reports on the success and areas of improvement for marketing
initiatives.

Required Skills Qualifications:
1-3 years of experience in digital marketing, with a focus on CMS and app marketing.
Hands-on experience with MoEngage or similar campaign management platforms.
Basic knowledge of HTML and CSS.
Strong analytical skills with a focus on performance optimization.
Excellent communication and organizational skills.