Digital Marketing Specialist

Role & responsibilities

• Promotion of research reports through organic search engines and improve ranking of Particular Report, Social Media Optimization, Email Marketing and PPC.
• Develop and Implement Paid (CPC/AdWords) Campaigns
• Free and Paid PR Submissions
• Link Building - Responsible to do all possible relevant off-page activities to boost traffic for the website
• Responsible to generate leads as per targets given
• Social Media Marketing: LinkedIn, Xing, Twitter and Google+
• Responsible to do Email Marketing according to target audience
• Responsible to improve email database
• Responsible to improve click rate and open rate
• Tracking leads through Analytics and reporting daily and monthly lead count details
• Competitor Analysis for Paid, Organic and Social Media results
• Keyword research using Google keyword planner to find the best relevant keywords for AdWords
• Generate potential leads through the web for market research reports through various Off-Page and On-Page techniques.
• Maintaining report as well as company links at the top of the Search Engine Results Page (SERP).
• Planning & strategy development for activities to boost leads (Organic & Paid) through targeted audience.
• Creating off-page strategies to improve organic visibility through various search engines.
• Maintaining Ad words ad campaigns and bid Maintaining Strategy.
• Optimizing ad campaigns.
• Handling and training the team and reporting on weekly basis to management

Preferred candidate profile

Must have 1 Year Experience