Digital Marketing Executive

Digital Marketing Executive Job Description

The Digital Marketing Executive is the key person in charge of executing the companys digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process.

The Digital Marketing Executive works closely with the internal marketing & sales team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions. The

Digital Marketing Executive would directly report to the MD.

Roles and Responsibilities

• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, WhatsApp, Display)
• Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Manage SEO campaigns
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the teamRole & responsibilities

Preferred candidate profile

Perks and benefits