Lead Business Analyst

About Us:

Pratra is a leading provider of innovative solutions in the travel industry, helping businesses grow through cutting-edge technology and services. We are looking for a strategic, results-driven Marketing Manager to elevate our brand, manage a cross-functional marketing team, and lead initiatives to strengthen our market presence.

Position Overview: As the Marketing Manager, you will be responsible for setting the overarching marketing strategy and overseeing its execution. Your role will involve managing a variety of marketing functions, including brand management, content development, and promotional campaigns. Youll work closely with senior leadership, sales, and product teams to create a unified marketing vision that aligns with business goals.

Key Responsibilities:

Strategic Leadership: Develop and execute long-term marketing strategies that align with company objectives, focusing on building the brand, increasing market share, and enhancing customer loyalty.

Brand Management: Oversee the development and consistency of the companys brand voice, positioning, and messaging across all channels. Ensure a cohesive brand experience both online and offline.

Campaign Development: Lead the planning, creation, and execution of large-scale marketing campaigns that drive awareness, customer engagement, and demand. This includes working with internal teams and external partners.

Cross-functional Collaboration: Partner with product, sales, and customer success teams to align marketing efforts with business priorities, target audience segmentation, and product launches.

Content Strategy: Guide content creation strategies across multiple platforms, including blogs, case studies, white papers, social media, and website content, to engage prospects and customers.

Digital Strategy: Manage and optimize digital marketing efforts (SEO, SEM, PPC, email marketing, and social media) to maximize reach, engagement, and ROI.

Team Management: Lead, mentor, and support the marketing team, fostering professional development and ensuring high-performance results across campaigns and initiatives.

Market Insights: Conduct market research and competitive analysis to identify industry trends, customer needs, and new opportunities, adapting strategies accordingly.

Budget and Resource Management: Oversee the marketing budget, ensuring efficient allocation of resources and tracking of expenditures to maximize ROI.