Brand Manager

Job Role - Brand Manager

Experience - 2-5 years

Location - New Delhi

Responsibilities:

Brand Strategy Development: Create and implement brand strategies that align with overall business objectives and market trends.

Market Research: Conduct thorough market analysis to understand consumer behavior, preferences, and competitive landscape.

Campaign Management: Plan and execute marketing campaigns to promote brand awareness and drive sales.

Brand Positioning: Define and maintain the brand s positioning in the market, ensuring consistency across all channels.

Product Development: Collaborate with product development teams to ensure new products align with brand values and consumer needs.

Performance Analysis: Monitor and analyze brand performance metrics, adjusting strategies as necessary to optimize results.

Cross-Functional Collaboration: Work closely with sales, marketing, and product teams to ensure cohesive brand messaging and execution.

Budget Management: Manage the brand budget, ensuring effective allocation of resources for marketing initiatives.

Requirements and Skills:

Bachelor s degree in Marketing, Business Administration, or a related field; MBA preferred.

Proven experience in brand management or a related marketing role.

Strong understanding of consumer behavior and market dynamics.

Excellent communication and interpersonal skills.

Proficiency in marketing analytics tools and software (e. g. , Google Analytics, CRM systems).

Creative thinking and problem-solving abilities.