Senior Associate Manager International Marketing- Home & Personal Care

Role & responsibilities

• Developing product wise business plan for achieving targeted sales & profitability
• Developing Marketing strategy based on business plan of the company
• Identifying New markets & New Customers for the targeted products
• Suggesting New products to NPD and evaluating the new products to be launched by the company
• Increasing market share of products
• Branding of Company & its products, services and device reach out plan
• Relationship building & retention plan for existing customer
• Building product, industry & market understanding & knowledge
• Finding new application for product
• Timely Sales positions based on market intelligence
• Increasing share of contractual customers
• Identifying newer value proposition for customers & devising plan to deliver
• Quality & timely delivery of product to customer
• Lead, inquiry and order management
• Identifying USP, differentiators of the proprietary product and communicating to customers
• Periodically review the performance of team and ensuring direction setting, corrective & appreciative feedback, budgeting for the department & monitoring with diverse culture & location