Marketing Lead

About Plotline. Plotline is a mobile adoption platform that helps product and marketing teams across various industries to seamlessly integrate onboarding guides, stories, videos and other interactive elements into their app. We directly impact metrics like feature adoption, activation and retention

Some of our customers today include Dream11, CoinDCX, BharatPe, Upstox and more

With an infrastructure handling over 5 billion API calls per month, and reaching over 150 million users, Plotline operates on a scale equivalent to 50+ large B2C companies combined

Overview. You will work closely with sales, product and customer success and play a pivotal role in shaping our growth trajectory. You will be required to work on multiple initiatives for Plotline across channels to drive pipeline and revenue

We have customers with ACV > $25k. The ideal candidate would have experience marketing to low-volume, high ACV customers

Outcomes expected. By the end of 2 quarters with Plotline:. Take ownership of overall pipeline coverage from the marketing team

Start generating $1M in sales qualified pipeline per quarter. Experiment with 1 or 2 new channels with solid learnings to use for future scaling. Build the necessary team to execute on above goals. Responsibilities.

Were looking for a generalist who builds deep understanding of our target audience (product and marketing teams in consumer app companies) and finds the best ways to reach them

Events: Were largely confident that events is a channel we can scale at Plotline. You will be responsible for building a playbook and executing events as a channel to scale in the next 1-2 years

Offline Events: Organize and execute offline events to enhance brand visibility and community engagement conferences in the US, dinners and closed door events. Online events like webinars: Manage end-to-end webinar processes, from concept to execution, ensuring engagement and lead generation

Brainstorm and execute new channels for our target market (not limited to):. Influencers & Partnerships: Develop co-marketing initiatives to expand reach and influence in our target market. Collaborate with industry leaders/influencers to boost brand trust. Free tools: Create and distribute valuable free tools for lead generation. Get involved in other go-to-market efforts. Product Marketing: Product launches, Explainer videos, exploring engineering as marketing, etc. Community: Build & nurture a close-knit community of potential/existing customers. Newsletter Management: Oversee the creation and distribution of newsletters, managing subscriber lists effectively. SEO: Enhance organic search rankings through manual link building and content distribution. Stay ahead by understanding competitive strategies and optimizing our approach. Social media: Assist in researching, posting, and engaging on social platforms, and repurpose content to maximize reach and engagement

Onboard, manage and closely work with agencies for running different initiatives. Note: This role expects you to dabble into multiple marketing initiatives, you will own some end to end and support others in different capacities.


Requirements And Background. We're looking for someone with 5-9 years of experience in marketing in an enterprise (high ACV, >$25k) B2B SaaS company

Experience working across multiple channels like events, content marketing, etc. Have done 1-10 for a high ACV B2B SaaS company before. Executed successful marketing campaigns based on deep audience research and insights. Have a curiosity to tinker with AI technologies to increase efficiency of your output. Comfortable taking up pipeline and revenue goals. What We Offer. A chance to be a part of a rapidly growing company in the exciting mobile app space

A dynamic and creative work environment with a diverse and passionate team

Competitive salary and benefits

If our mission speaks to you, and you enjoy ownership, camaraderie and chaos of an early-stage start-up, wed love to meet you and tell you more

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