Playto Labs - Content Marketing Lead (2-3 yrs)

- The role is to lead our Content Marketing and Community Initiatives.

- It involves social media, events both online and offline, competitions, newsletters etc.

- Ideal candidate is a creative person who loves to engage with people and create value through events and content.

- You understand both people and social media very well.

- You are hands-on; you take initiative and get things done with minimal supervision.

- You can use AI and various tools to produce high-quality content.

- You are self-reliant and not dependent on the "team.

- You come up with initiatives, own them, and execute them.

- Social Media Content Ideas, Content Creation and Handling Social Media pages.

- Events Conduct online and offline events, competitions, talks etc.

- Content Work on Email Marketing, Newsletters etc.

- Monitor post-performance, engagement metrics, and audience insights to refine content strategy.

- Engage with followers, respond to queries, and manage online brand reputation.

- Generate reports with insights and recommendations for growth and engagement.

Qualifications:

- Proven experience of 2-3 years working with social media/ community management/ events.

- Can engage people well.

- Strong storytelling and copywriting skills.

- Proficiency in content creation tools.

- Hands-on with social media analytics tools.