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17 Platform9 Jobs

Digital Marketing Specialist

4-5 years

Pune

1 vacancy

Digital Marketing Specialist

Platform9

posted 10d ago

Job Description

  • Develop and execute strategic marketing campaigns aligned with business objectives, target audiences and budgets.
  • Collaborate with cross-functional teams to create compelling marketing collateral that aligns with the brands tone and positioning.
  • Conduct market research and analyse consumer insights to identify target audience segments, preferences and behaviours.
  • Track campaign performance, analyse data and metrics and provide actionable insights and recommendations for campaign optimisation.
  • Leverage digital marketing channels to maximise campaign reach and engagement.
What you do:
  • Ideate and implement comprehensive digital (SEO/SEM, email, social and display) strategies and timelines, ensuring seamless execution and delivery.
  • Experiment with targeting approaches and messaging with well defined hypothesis and measure against set KPIs.
  • Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion.
  • Implement tracking mechanisms and analytics tools to monitor campaign performance and measure ROI.
  • Actively participate in the ABM process, ensuring focused promotion to the right accounts at the right time with the right message.
  • Identify critical conversion points and drop off points and optimize user funnels
  • Identify opportunities for campaign improvements and implement strategic adjustments as needed.
  • Stay updated with the marketing trends, technologies and best practices to drive campaign innovation.
Required Skills
  • 4 - 5 years of proven experience in managing B2B campaigns with a track record of delivering results.
  • Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.
  • Creativity and strategic thinking to develop innovative marketing campaigns that stand out in the market.
  • Excellent knowledge of digital marketing tools and techniques, including social media platforms, email marketing software, and web analytic tools.
  • Experience in setting up optimizing PPC campaigns, conducting A/B and multivariate experiments.
  • Proficiency in using analytics tools (i.e HubSpot, Google Analytics) to measure and optimise campaign performance.
  • Knowledge of Account Based Marketing is highly desirable
  • Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights.
  • Thrive in a fast paced, agile team with an entrepreneurial mindset.

Employment Type: Full Time, Permanent

Read full job description

What people at Platform9 are saying

What Platform9 employees are saying about work life

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Flexible timing
Monday to Friday
No travel
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Platform9 Benefits

Free Transport
Child care
Gymnasium
Cafeteria
Work From Home
Free Food +6 more
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