Creative Content Strategist

Role & responsibilities

Role Overview:

As a Creative Content Strategist, you will be responsible for crafting and refining Phabs verbal and visual communication across digital, social, packaging, campaigns, and more. You'll work closely with design, marketing, and product teams to bring the brands voice to life in an engaging and compelling way.

Key Responsibilities:

• Develop and oversee brand storytelling across all consumer touch points social media, website, email, ads, packaging, and retail.
• Ensure a cohesive brand voice and visual identity, maintaining consistency in messaging and aesthetics.
• Lead content strategy for marketing campaigns, launches, and product storytelling.
• Collaborate with designers, videographers, and copywriters to create compelling assets.
• Analyze content performance and optimize strategies based on data-driven insights.
• Stay ahead of industry trends and bring fresh, creative ideas to the table.

Preferred candidate profile

• 3-5 years of experience in content strategy, branding, or creative direction.
• A strong understanding of both verbal and visual storytelling.
• Experience working in D2C, FMCG, or health & wellness brands is a plus.
• Ability to think creatively while aligning with business goals.
• A collaborative mindset with a knack for executing ideas flawlessly.

What's in It for You?

• The opportunity to build and define a brands creative direction.
• A dynamic and creative work environment.
• Growth opportunities in a fast-paced D2C brand.

Job Location

PHAB

3rd floor, B 34/35,paragon condominium, pandurang budhkar marg,

Worli, mumbai, maharashtra - 400013