Area Sales Manager HoReCa

Key Responsibilities:

1. Distributor Management:
• Appointment and management of Institutional and HORECA distributors.
• Drive direct business with Modern Trade (MT), Institutions, and HORECA channels.
2. Sales Operations:
• Ensure monthly billing, collection, and achievement of sales targets.
• Expand and open new sales networks across MT, HORECA, and Institutional segments.
3. Retail & Channel Management:
• Oversee product displays at Modern Trade outlets.
• Conduct regular visits to modern retail stores to ensure proper execution.
• Implement MT-specific sales schemes and promotions.
4. Data & Reporting:
• Prepare and maintain detailed sales reports and management information systems (MIS).
• Provide accurate sales forecasting and inventory management.
• Monitor and report on competitor activities to inform strategies.
5. Travel & Client Engagement:
• Undertake business travel to engage with clients and manage the assigned territory effectively.
• Build and nurture long-term relationships with key accounts.
6. Business Strategy & Execution:
• Independently manage and grow the assigned territory.
• Contribute to strategic decision-making with data-driven insights.
• Support CSD (Canteen Stores Department) business operations.

Qualifications & Skills:

• Graduation
• Proven experience in sales, preferably in Institutional, HORECA, and Modern Trade channels.
• Strong analytical and forecasting skills.
• Proficiency in accounting and reporting tools.
• Excellent communication and interpersonal skills.
• Ability to travel extensively for business.

Note - This is on third party role.