Sales Officer / Area Sales Manager - Horeca

Key Responsibilities for Sales Officer:

1. Business Development:

• Identify and acquire new clients in the HORECA (Hotels, Restaurants, Cafes) segment to drive sales growth.
• Build and maintain strong relationships with key decision-makers and influencers in the HORECA sector.

2. Account Management:

• Manage and grow existing accounts by understanding their business needs and offering customized solutions.
• Conduct regular follow-ups and resolve customer concerns promptly to ensure client satisfaction.

3. Sales Strategy and Execution:

• Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets.
• Execute promotional activities, product launches, and campaigns in the HORECA segment.

4. Market Intelligence:

• Conduct market research to identify trends, opportunities, and competitive offerings in the HORECA space.
• Provide feedback to the marketing and product development teams for continuous improvement.

5. Operational Efficiency:

• Coordinate with the supply chain, logistics, and delivery teams to ensure timely order fulfillment.
• Maintain accurate sales reports, forecasts, and customer data in CRM tools.

Key Responsibilities for Area Sales Manager:

1. Sales Planning and Execution:

• Develop and implement sales strategies to achieve the HORECA sales targets for the assigned area.
• Drive revenue growth by acquiring new customers in the Hotels, Restaurants, and Cafes (HORECA) segment.
• Monitor sales performance and ensure achievement of monthly, quarterly, and annual sales goals.

2. Team Management:

• Lead, train, and motivate a team of sales officers/executives to achieve individual and team objectives.
• Set performance standards, monitor progress, and provide coaching and feedback to enhance productivity.

3. Key Account Management:

• Build and nurture relationships with key accounts in the HORECA sector to ensure long-term business growth.
• Conduct regular reviews with clients to understand their needs and offer tailored solutions.

4. Market Development and Intelligence:

• Identify new opportunities within the HORECA segment and expand the companys footprint in the region.
• Conduct market research to analyze trends, customer preferences, and competitor activities.
• Share insights with the marketing and product teams to align offerings with market demands.

5. Operational Excellence:

• Ensure smooth coordination between sales, logistics, and operations for timely order delivery and service.
• Maintain accurate and up-to-date sales reports, forecasts, and CRM data.
• Optimize pricing and promotional strategies to maximize profitability.

6. Compliance and Reporting:

• Adhere to company policies, processes, and compliance requirements.
• Prepare and submit regular sales and performance reports to the regional or senior management.

Desired Skills and Qualifications:

• Bachelor's degree in business administration, Marketing, or a related field (MBA preferred).
• 1-8 years of experience in HORECA sales, preferably in the FMCG, food, or beverage industry.
• Strong leadership and team management skills.
• Proven track record in achieving sales targets and managing key accounts.
• Excellent communication, negotiation, and interpersonal skills.
• Analytical mindset with the ability to assess market trends and devise strategies.
• Proficiency in MS Office, CRM tools, and reporting software.

Perks and Benefits:

• Attractive salary and performance-based incentives.
• Opportunity to work with a dynamic and growing team.
• Professional growth and development programs.