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2 Great Learning Performance Marketing Manager Jobs

Great Learning - Manager - Performance Marketing (3-6 yrs)

3-6 years

Great Learning - Manager - Performance Marketing (3-6 yrs)

Great Learning

posted 1mon ago

Job Description

What would you be doing?

Primary Responsibilities (Including but not limited to):

- Manage and optimize online campaigns to drive growth in target markets

- Strategize and monitor performance marketing campaigns to generate leads for our courses.

- Work with sales teams to drive the end outcomes of generating enrolments into the program

- Monitor lead quantity and quality metrics to maximize enrolments within the defined budgets

- Plan and implement engagement activities for lead nurturing (for example - webinars, email based outreach, cross-sell, etc)

- Prepare and/or review marketing collaterals for various courses

- Identify new vendors and campaigns to grow leads at top of the funnel

- Create daily, weekly, monthly reporting to drive business goals

- Provide insights into market conditions, competitor activity and customer behavior etc

What are we looking for?

- Excellent working knowledge of ad platforms like Google Adwords, (Search, Discovery, Display, Youtube , Perf max), Facebook, LinkedIn ad networks, etc. including how to set up campaigns from scratch or modify existing ones

- Experience in managing a team of digital marketers

- Past experience in running large and successful lead nurturing campaigns

- Excellent communications skills both verbal and written.

- Ability to think analytically and good data-crunching skills, proficient user of Excel as well as CRM tools for example Web engage etc.

- Very strong focus on execution

- Ability to collaborate with cross-functional teams whether internal or external, ability to generate results through influence rather than authority

- At least 3 - 4 years of experience in marketing with a focus on digital marketing with a Management/MBA degree

Good to have:

- Experience in the education sector specifically prior experience with an ed-tech player would be very helpful

- Exposure to the International markets or university ecosystem.


Functional Areas: Other

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People are getting interviews at Great Learning through

(based on 42 Great Learning interviews)
Job Portal
Referral
Company Website
Campus Placement
Recruitment Consultant
38%
26%
12%
10%
2%
12% candidates got the interview through other sources.
High Confidence
?
High Confidence means the data is based on a large number of responses received from the candidates.

What Performance Marketing Manager at Great Learning are saying

Performance Marketing Manager salary at Great Learning

reported by 6 employees with 6-9 years exp.
₹13.5 L/yr - ₹17 L/yr
At par with the average Performance Marketing Manager Salary in India
View more details

What Great Learning employees are saying about work life

based on 401 employees
60%
62%
79%
91%
Flexible timing
Monday to Saturday
No travel
Day Shift
View more insights

Great Learning Benefits

Free Food
Work From Home
Health Insurance
Cafeteria
Education Assistance
Job Training +6 more
View more benefits

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Great Learning Bangalore / Bengaluru Office Locations

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Bengaluru Office
Plot no, 1501, 19th Main Rd, 1st Sector, HSR Layout, Bengaluru, Karnataka 560102, India Bengaluru
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Bengaluru Office
Plot No. 758 - 759, 1st Floor, 19th Main Rd, near Sri Sai Mandir, Garden Layout, Sector 2, HSR Layout, Bengaluru, Karnataka 560102, India Bengaluru
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Manager/Assistant Manager - Performance Marketing

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