2 Great Learning Performance Marketing Manager Jobs
Great Learning - Manager - Performance Marketing (3-6 yrs)
Great Learning
posted 1mon ago
Flexible timing
Key skills for the job
What would you be doing?
Primary Responsibilities (Including but not limited to):
- Manage and optimize online campaigns to drive growth in target markets
- Strategize and monitor performance marketing campaigns to generate leads for our courses.
- Work with sales teams to drive the end outcomes of generating enrolments into the program
- Monitor lead quantity and quality metrics to maximize enrolments within the defined budgets
- Plan and implement engagement activities for lead nurturing (for example - webinars, email based outreach, cross-sell, etc)
- Prepare and/or review marketing collaterals for various courses
- Identify new vendors and campaigns to grow leads at top of the funnel
- Create daily, weekly, monthly reporting to drive business goals
- Provide insights into market conditions, competitor activity and customer behavior etc
What are we looking for?
- Excellent working knowledge of ad platforms like Google Adwords, (Search, Discovery, Display, Youtube , Perf max), Facebook, LinkedIn ad networks, etc. including how to set up campaigns from scratch or modify existing ones
- Experience in managing a team of digital marketers
- Past experience in running large and successful lead nurturing campaigns
- Excellent communications skills both verbal and written.
- Ability to think analytically and good data-crunching skills, proficient user of Excel as well as CRM tools for example Web engage etc.
- Very strong focus on execution
- Ability to collaborate with cross-functional teams whether internal or external, ability to generate results through influence rather than authority
- At least 3 - 4 years of experience in marketing with a focus on digital marketing with a Management/MBA degree
Good to have:
- Experience in the education sector specifically prior experience with an ed-tech player would be very helpful
- Exposure to the International markets or university ecosystem.
Functional Areas: Other
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3-6 Yrs
Gurgaon / Gurugram, Bangalore / Bengaluru