B2B Lead Generation Manager

B2B Lead Generation Manager

Location: Mumbai

About us: Established in 2017 in the UK, Percipere is a fast-growing Premier Process Integrator for ERP and process re-engineering engagements that works with leading clients in Europe, the Americas, the Middle East and India. We have ambitious growth targets and we are looking for a B2B Lead Generation Manager to help us achieve these targets.

Responsibilities:

• Develop and execute comprehensive, integrated B2B demand generation campaigns to drive high-quality leads, aligned with global marketing strategy.
• Collaborate closely with the sales team to set clear campaign goals, define key metrics, and ensure alignment with business objectives.
• Utilize testing methodologies to optimize demand creation processes, including improving response and conversion rates.
• Analyze campaign performance data to extract actionable insights, refine strategies, and make data-driven adjustments to improve ROI.
• Partner with sales teams to design and execute effective lead nurturing programs to move prospects through the sales funnel.
• Establish and maintain strategic relationships with key industry players, agencies, and vendors to enhance campaign effectiveness and reach.
• Monitor and manage the marketing budget, ensuring efficient allocation of resources and reporting performance to senior managers quarterly or annually.

Requirements & Skills:

• Experience:
• 5-7 years of hands-on experience managing B2B lead generation campaigns, with a proven track record of delivering measurable results.
• IT industry experience is a strong advantage but not mandatory.
• Global exposure and experience working across multiple geographies are highly desirable.

• Technical Skills:
• Proficiency in running multi-channel marketing campaigns, including SEM, display advertising, email marketing, and social media platforms.
• Hands-on experience with CRM systems (e.g., Zoho) and CMS tools.
• Advanced proficiency in Microsoft Office Suite (Word, PowerPoint, Excel).

• Soft Skills:
• Strong organizational and project management abilities to manage multiple campaigns and deadlines.
• Excellent verbal and written communication skills for effective collaboration with cross-functional teams.
• Creative problem-solving skills with a results-oriented mindset.
• Self-starter attitude, comfortable working independently and taking initiative.
• Ability to thrive in a fast-paced, deadline-driven environment.