Openings For Digital Marketing specialist-HYD

Role: Digital Marketing Specialist (Google & Meta Campaigns)

Responsibilities:

1) Campaign Strategy and Planning:

- Develop and implement effective paid advertising strategies on Google Ads (Search, Display, YouTube) and Meta platforms (Facebook, Instagram).

- Research and identify the target audience, keywords, and demographics.

- Plan budget allocation for campaigns to maximize ROI.

2) Campaign Creation and Management:

- Create, launch, and optimize campaigns on Google and Meta platforms.

- Design ad creatives or coordinate with the design team for banners and videos.

- Write compelling ad copy that aligns with the marketing objectives.

3) Performance Monitoring and Optimization:

- Continuously monitor ad performance metrics (CTR, CPC, CPA, ROAS, etc.).

- A/B test ad creatives, headlines, and landing pages to improve campaign performance.

- Adjust bids, budgets, and targeting strategies to achieve desired results.

4) Analytics and Reporting:

- Analyze campaign data and prepare weekly/monthly performance reports.

- Provide actionable insights to the marketing team to improve campaign effectiveness.

- Track conversions and attribute them correctly across platforms.

5) Competitor and Market Research:

- Analyze competitors advertising strategies and industry trends.

- Stay updated on changes to Google and Meta algorithms and policies.

6) Collaboration and Coordination:

- Work with content creators, designers, and copywriters to align ad creatives with brand guidelines.

- Collaborate with the broader marketing team to integrate campaigns with other strategies.

7) Budget Management:

- Manage and allocate the campaign budget effectively.

- Ensure campaigns stay within budget and meet ROI targets.

8) Compliance and Best Practices:

- Ensure campaigns comply with advertising platform guidelines.

- Implement best practices for ad placements and targeting.

9)Staying Updated with Trends

- Keep up with Google & Meta ad platform

Key Skills Required:

- Expertise in Google Ads (Search, Display, Video, Shopping).

- Proficiency in Meta Ads Manager (Facebook and Instagram campaigns).

- Strong analytical skills for interpreting campaign performance.

- Knowledge of marketing funnels and customer journeys.

- Hands-on experience with tools like Google Analytics, Google Tag Manager, and Facebook Pixel.

- Creativity in designing effective ad copy and visuals.

- Ability to manage multiple campaigns simultaneously.

Qualifications:

- Bachelors degree in Marketing, Advertising, or a related field.

- 3+ years of experience in running paid campaigns on Google and Meta platforms.

- Certifications (preferred): Google Ads Certification, Meta Blueprint Certification Role & responsibilities

Drop your resume on: subhavana.muthavarapu@peoplemediafactory.com