Deputy Manager - Marketing Analytics

Deputy Manager - Marketing Analytics Job Details | hktservice Search by Keyword Full Time/ Part Time Select how often (in days) to receive an alert: Deputy Manager - Marketing Analytics

KEY RESPONSIBILITIES & ACCOUNTABILITIES

The individual will be a part of our Digital Marketing team and be responsible for setting up some of the key marketing analytics projects related to the business. Responsibilities include:

Own end to end Digital Marketing daily reporting, metrics and its operations, improve the existing codes to deliver efficiency.

Work on ad hoc digital marketing analytics request on deriving key customer insights.

Champion the various other data analytics projects that can help in understanding customers and various patterns that can help in boosting the sales and engagement.

Understand the analytics requirements of Digital Marketing Team and be the go-to person for all analytics requests.

Analyse the existing data sources, merge multiple data sources in Big Query/R and Python and create reports that help the Digital marketing team to take daily decisions.

Architect of any changes related to Marketing analytics projects.

SKILLS AND COMPETENCIES

2 to 4 years of hands-on experience with R or Python and SQL/Big Query. Experience in customer analytics and/or Digital Marketing Analytics. Deep technical understanding of the data and systems requirements. Experienced in data analysis and visualization tools like Tableau or any other tool.

Good to have experience in implementing statistical concepts of regression/ classification and clustering in a B2C environment to optimize LTV through segmentation.

Preferably worked in client-facing role and/ or worked in collaborative team environment