Content Creator

Role & responsibilities

Content Creation:

• Develop, write, and edit compelling content for blogs, articles, social media, and other digital platforms.
• Create multimedia content, including images, videos, infographics, and animations.
• Research industry-related topics to ensure content is current and relevant.

Social Media Management:

• Develop and execute social media strategies to increase brand awareness, engagement, and growth.
• Manage and curate content for social media channels including [list platforms: e.g., Facebook, Twitter, Instagram, LinkedIn].
• Monitor and respond to social media interactions and comments in a timely and professional manner.
• Analyze social media metrics and adjust strategies to optimize performance.

Content Scheduling and Planning:

• Create and maintain a content calendar to ensure timely publication and alignment with marketing campaigns.
• Plan and coordinate content campaigns, promotions, and announcements.

Analytics and Reporting:

• Track and analyse performance metrics across content and social media channels.
• Provide regular reports on content performance, audience engagement, and social media growth.

Collaboration:

• Work closely with marketing, design, and other teams to ensure content aligns with overall marketing goals and strategies.
• Collaborate with influencers, partners, and stakeholders to expand reach and engagement.

Preferred candidate profile

• Bachelors degree in Marketing, Communications, Journalism, or related field (or equivalent experience).
• Proven experience in content creation and social media management.
• Strong writing, editing, and proofreading skills with attention to detail.
• Proficiency in social media platforms and tools (e.g., Hoot suite, Buffer, Canva).
• Experience with content management systems (CMS) and basic SEO principles.
• Creative thinking with the ability to generate innovative ideas and solutions.
• Strong organizational and project management skills.
• Ability to work independently and manage multiple projects simultaneously

Preferred Skills:

• Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro).
• Knowledge of social media advertising and paid promotion strategies.
• Familiarity with analytics tools (e.g., Google Analytics, Facebook Insights).