Assistant Brand Manager

Parag Milk Foods Ltd, founded in 1992, is one of India's elite private sector dairy company, with a diverse portfolio in over 15 consumer centric product categories. We pride ourselves for providing the best global source of expertise and scientific knowledge in support of the development and promotion of quality cows milk and milk products, to offer consumers nutrition, health and well-being.

Roles & Responsibilities:-

1) Market Analysis:

• Conduct market research to understand consumer behavior, market trends, and competitive landscape.
• Analyze sales data and market insights to identify opportunities and threats.
• Monitor and report on brand performance metrics.

2) Brand Strategy Support:

• Assist in the development and implementation of brand strategies and marketing plans.
• Support the creation and execution of promotional campaigns and initiatives.
• Collaborate with cross-functional teams (e.g., sales, product development, and creative) to ensure cohesive branding.

3) Campaign Management:

• Help develop and manage marketing campaigns, including digital, social media, print, and in-store promotions.
• Coordinate with external agencies and vendors for creative development and media planning.
• Track and evaluate campaign performance, providing insights and recommendations for improvement.

4) Product Development:

• Support new product launches and relaunches, including packaging, pricing, and positioning.
• Assist in developing product briefs and managing timelines to ensure timely delivery.

5) Brand Strategy Support:

• Develop and execute consumer promotions, discounts, and bundling strategies to drive sales.
• Coordinate with internal teams to ensure seamless consumer offer rollout across various channels.

6) Market Visits & Sales Coordination:

• Conduct regular market visits to assess product availability, visibility, and retailer feedback.
• Gather competitive insights and analyze sales trends to support brand strategies.
• Ensure execution of in-store branding, merchandising, and promotional activities.
• Identify distribution gaps and coordinate with sales teams to improve brand presence.

7) Reporting and Analysis:

• Generate regular reports on brand performance and campaign effectiveness.
• Provide actionable insights based on data analysis to improve future strategies.

Note - Candidates from FMCG companies are preferred

If interested, please share your Resume at jubin.varghese@parag.com