SEO Executive

Education: Any graduate/post graduate with good command in English language.

Key Functional Areas of Responsibility :

• Monitor, track, and report on paid search metrics, including trend analysis.
• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific.
• Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting.
• Implement link building campaigns in coordination with Business SEO goals.
• Competitor Analysis
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.
• Stay on top of current search engine news, trends, SEO practices, and emerging items of interest.
• Strong knowledge of Search Engine algorithms & ranking strategies.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with Business goals.
• Experience in Lead Generation Campaigns.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Take responsibility for the projects and take ownership.
• Work closely with the other team members to meet Business goals.

• 2-5 years experience in Search Engine Optimization (SEO).
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool.
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.).