Digital Marketing Manager

Roles and Responsibilities

• Develop and execute digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and display advertising.
  
• Manage brand campaigns from concept to execution, ensuring alignment with business objectives and target audience needs.
  
• Collaborate with cross-functional teams to create engaging content for website, blog, and social media platforms.
  
• Analyze campaign performance using Google Analytics and provide data-driven insights to optimize future initiatives.
  
• Stay up-to-date with industry trends and best practices in digital marketing to continuously improve skills and knowledge.
  

Desired Candidate Profile

• Strong understanding of SEO/SEM principles, content creation/content marketing concepts.
  
• 2-5 years of experience in digital marketing or a related field.
  
• Proficiency in Google Ads (PPC), Social Media Marketing, Email Marketing tools.
  
• Excellent communication skills written & verbal; design skills an added advantage.