Sales Manager

Job Overview:
We are seeking an experienced and dynamic Sales Manager to join our team in the fast-paced and rapidly evolving FMCG (Fast-Moving Consumer Goods) industry. This role will require a hands-on approach in field marketing, driving sales growth, and managing vendor registrations. The ideal candidate will have a strong background in FMCG sales, deep understanding of the market, and proven ability to execute effective sales strategies in the field.

Key Responsibilities:

• Sales Leadership:
  
• Drive regional sales growth and achieve monthly, quarterly, and annual sales targets.
• Lead, motivate, and manage a team of sales representatives, ensuring they are aligned with sales objectives.
• Analyze sales data and customer feedback to identify trends and opportunities for improvement.
• Field Marketing & Sales Execution:
  
• Execute field marketing campaigns and sales promotions to increase brand awareness and drive product sales.
• Work closely with the marketing team to ensure alignment between field sales activities and overall marketing strategies.
• Oversee the execution of in-store and outdoor activations, ensuring all materials and campaigns are effectively rolled out.
• Vendor Management & Registrations:
  
• Identify, approach, and onboard new vendors to expand the companys distribution network.
• Manage the end-to-end vendor registration process, ensuring all necessary documentation and compliance requirements are met.
• Foster strong, long-term relationships with vendors, ensuring smooth communication and partnership.
• Market Development:
  
• Monitor competitor activities and market trends to develop strategies to stay ahead in the market.
• Identify new business opportunities in underserved areas and work with the sales team to penetrate these regions.
• Establish and maintain relationships with key retail partners, wholesalers, and distributors.
• Reporting & Analysis:
  
• Provide regular updates and reports on sales performance, market activities, and field marketing outcomes.
• Conduct sales forecasting, pipeline management, and data analysis to track performance and adjust strategies as needed.
• Track field marketing ROI and ensure initiatives are aligned with broader sales goals.

Qualifications & Skills:

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Minimum 5 years of experience in sales and field marketing within the FMCG industry.
• Proven track record of achieving sales targets and driving growth.
• Strong experience in vendor registration, onboarding, and relationship management.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently, manage multiple projects, and handle a fast-paced work environment.
• Proficiency in Microsoft Office and CRM software (Salesforce, etc.).
• Strong analytical skills with a keen ability to interpret market data.
• A deep understanding of FMCG products, retail dynamics, and consumer behavior.

Desired Attributes:

• Hands-on approach and ability to lead by example in the field.
• Innovative thinker with a proactive attitude towards problem-solving.
• Results-oriented and highly motivated.
• Team player with excellent leadership capabilities.